Quick Answer Link building in the UK still works, but the tactics that worked five years ago, mass directory submissions and paid guest post networks, now carry real penalty risk under Google’s current link spam systems. What still works reliably is digital PR, unlinked mention reclamation, and genuine resource-based outreach. RankWin is a UK SEO…
Quick Answer Getting cited by ChatGPT means fixing three things in order: making sure your entity information is clear and consistent everywhere it appears online, building independent corroboration through UK directories and press, and enabling ChatGPT’s search features to actually find your current website. There’s no submission form and no guaranteed result, but these three…
Quick Answer LLM SEO is the practice of optimising a business’s presence across the web so that large language models such as ChatGPT, Claude, and Gemini learn about it accurately and mention it when relevant. Unlike traditional SEO, it has no single definition most sources agree on, and it depends on far more than your…
Quick Answer GEO stands for Generative Engine Optimisation: the practice of structuring content so generative AI systems such as ChatGPT, Google AI Overviews, Perplexity, and Claude include your business when they generate an answer. It is not Geographic SEO, despite what most search results and even some AI tools currently suggest. RankWin is a UK…
Quick Answer AI SEO means two different things that most articles blur together: using AI tools to do SEO tasks faster, and optimising your content so AI systems like ChatGPT, Perplexity, and Google AI Overviews cite your business by name. The second one is what actually decides whether AI recommends you to a potential customer….